Exploring the Functions of Marketing for Local Food Producers
October 28th will be the next SOIL Sangre de Cristo “Speaker Series” with guest Heidi Anderson of TheFarmBoard.com.
Local regenerative food systems are a powerful antidote to the environmental, health, food security, and food sovereignty challenges of our time. Many Americans, including those of us in this region, highly value local food. Yet, many local producers often struggle with marketing, sales angst, and sometimes wasted product. Marketing can feel disjointed from sales results. Functional Marketing addresses these problems. It helps transform producer anxiety into confidence and peace of mind by helping producers attract sales from the > 50% of Americans who highly value local food, but tend to purchase conventionally instead. Join us to learn the principles and perspectives of functional marketing.
JOIN US! On October 28th, 7pm for a virtual presentation
This event will be simultaneously translated into Spanish
via the same Zoom link.